Opsis TV
Art direction, graphic identity
Art direction for a VOD platform specialising in cultural content
www.opsistv.comThe Goal
Rethinking a brand identity to acquire new users
Focused on live performances, short films and documentaries, Opsis TV is a SVOD platform specialised in cultural content.Following the containment, the company saw its number of users increase and Opsis wished to take advantage of this to redesign its offer into 3 distinct catalogues accessible from the same platform (compared to 3 different platforms and 3 different subscriptions before).In order to capitalize on this growth, I was contacted to establish a new logo and brand identity to meet the following objectives: to be more modern and rejuvenate the target audienceto distinguish the 3 catalogues easilyto be easily adaptable to all communication media through the creation of precise guidelines.
I called on Bazil to redesign the graphic identity of our VOD platform Opsistv.com. Bazil has been able to accompany us in the reflection and ideation upstream and his proposals/realisations are always relevant and well argued. It's a pleasure to work and exchange with him.
Yann Chateliler
The world is a show!
As shown in the previous screens, I chose to use the meaning of Opsis (the Greek word for gaze) for the logo.each catalogue is identifiable by a distinct colour: red, green and blue, like the 3 primary colours in projection. These three colours allow users to easily navigate the platform in search of the content of their choice, and also serve as a link on Opsis' social networks to give strength to the graphic identity.Today Opsis TV continues to grow and the platform continues to expand its content: it is a source of pride to have been able to work with a company that attaches such importance to the development of the cultural sector.
Credits
